Virgin America Is Now Alaska Airlines

Virgin America's IATA code was VX, with ICAO code VRD.

Alaska concluded that operating under one unified brand and fleet offered a clearer long-term strategy and lower costs than maintaining two separate airline identities, despite Virgin America's strong customer loyalty and reputation for innovative cabin features like mood lighting and seatback screens.

Alaska has said Hawaiian carries deep cultural and geographic significance tied to the state it serves, which it considers different from Virgin America's brand value — a contrast Alaska pointed to directly when explaining its decision to preserve the Hawaiian name after that later acquisition.

Alaska integrated Virgin America's Airbus A319 and A320 aircraft into its fleet, retrofitting them to remove Virgin's signature mood lighting and premium seating, and continued flying some of these aircraft for several more years before fully retiring the last of them around 2023.

No. Since Virgin America does not operate as a separate airline, you can't book tickets directly with it. Search for your route under Alaska Airlines instead.

They shared the Virgin brand name and some historical ownership ties through Richard Branson's Virgin Group, but operated as separate airlines — Virgin America flew US domestic and transborder routes, while Virgin Atlantic remains an active, separate UK-based long-haul carrier today.

Search for your origin and destination under Alaska Airlines, which now operates all of Virgin America's former routes.

There's no indication of this — the 2018 brand retirement was a deliberate, permanent business decision by Alaska Air Group rather than a temporary rebrand.